Brand Photography: Setting the Tone
One photoshoot gave Youth Era a personality, and changed every material that came after it.
images/photo-hero.jpgYour strongest wide group shot
Uniform, Not Unified
The old photos were consistent, but they had no personality. Everyone wore the same logo shirt in staged, minimal settings, with stiff poses and no styling. They sat somewhere between stock photos and brand photos without being either.
images/photo-before.jpgAn old brand photo (before)
Shot for Every Audience
We posed the photos with more layering and framed them like friends hanging out, not kids lined up for a holiday card. Models wore pieces from the apparel line I designed, so they represented Youth Era without a giant logo across the chest. Youth saw a brand designed for them, community partners saw an organization that understood who it served, and parents saw a place they could trust with their kids.
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Wearing the Brand
The shoot doubled as a product launch. I designed the line in Illustrator and Procreate, ordered proofs to check print quality and fit, wireframed the Shopify store, and managed the developer who built it. Staff wore it on site and in the community, so the brand showed up wherever they did.
images/apparel-01.jpgProduct photo
images/apparel-02.jpgProduct photo
images/apparel-03.jpgProduct photo
The Result
These photos brought print, web, and social materials to life. The brand became more unified, more welcoming, and more fun.
images/brochure-before.jpgBrochure before the shoot
images/brochure-after.jpgBrochure after the shoot